Info
Tools
Adobe Illustrator, InDesign
Timeline
2 weeks
Business Card
The logo design was created to embody the client's brand identity and effectively convey their values and messaging as a friendly, local, and accessible hardware store. To complement the welcoming and approachable nature of the logo, I carefully selected fonts that harmonized with the design and fostered a consistent visual language throughout the entire branding package.
Web Ads
The color scheme was meticulously chosen to evoke the desired emotions of sunshine and happiness synonymous with Toronto's Beach neighbourhood. The aim was to establish a strong and memorable brand presence that resonates with the client's target audience.
Poster
The illustrative pattern featuring hardware tools was created to provide a visual element that could be used throughout the client's marketing materials. The pattern was created using vectors in Adobe Illustrator, which ensures that it can be scaled to any size without losing quality. This allows for a versatile application of the design in both print and digital media.
