Hello, I'm Amy

I’m a black belt in kendo

I value empathy & curiosity

I’ve been to 18 countries

I chose design over med school

I hiked to Machu Picchu

I go straight to the dessert menu

I started designing at the age of 8

I lost my passport in the desert

And made it back

I’m a black belt in kendo

I’m a black belt in kendo

I value empathy & curiosity

I’ve been to 18 countries

I chose design over med school

I hiked a week to Machu Picchu

I go straight to the dessert menu

I started designing at the age of 8

I lost my passport in the Dubai desert

And made it back

I’m a black belt in kendo

I’m a black belt in kendo

I value empathy & curiosity

I’ve been to 18 countries

I chose design over med school

I hiked to Machu Picchu

I go straight to the dessert menu

I started designing at the age of 8

I lost my passport in the desert

And made it back

I’m a black belt in kendo

I'm a product designer with experience across digital, physical, and virtual worlds. With a multidisciplinary background and a systems-thinking approach, I tackle problems from new angles to create innovative solutions.

I'm a product designer with experience across digital, physical, and virtual worlds. With a multidisciplinary background and a systems-thinking approach, I tackle problems from new angles to create innovative solutions.

Currently at simplii financial

Previously at

Colour Study

Design System

Design System

Design System

Developing a design system to rebrand Simplii Financial, prioritizing a seamless and modern online banking experience.

Simplii Financial | 2025

Design System

Design System

Design System

Software

Software

Software

Transformed a drone flight planning app, improving usability and navigation through testing and a new design system.

Q Ground Control | 2023

Visitor Experience

Website

Website

Website

Redesigned the Art Gallery of Hamilton website to improve accessibility, streamline navigation, and enhance the overall visitor journey.

Art Gallery of Hamilton | 2023

Design System

Design System

Design System

Mobile/Watch App

Mobile/Watch App

Mobile/Watch App

Designed a consolidated one-stop platform for adopting the perfect cat that meets the needs of would-be-cat adopters.

Toronto Humane Society | 2022

Healthy Cities

Data Visualization

Data Visualization

Data Visualization

Prototyped an interactive infographic comparing top 7 healthiest cities, visualizing key lifestyle metrics.

Open source dataset | 2022

Loading Animation

Motion Design

Motion Design

Motion Design

Animated a flexible three-dot loader for Simplii Financial, optimized with Lottie for buttons and screens to bring delight during waiting moments.

Simplii Financial | 2024

© Crafted by Amy Li with copious cups of tea

© Crafted by Amy Li with copious cups of tea

© Crafted by Amy Li with copious cups of tea