Hello, I'm Amy

I'm a product designer who thrives on solving gnarly problems with creativity and empathy.

About me

Amy (she/her) is a product designer with a passion for creating thoughtful, human-centered experiences. She earned her Bachelor of Design from Toronto Metropolitan University, where she honed her ability to design for the physical and emotional nuances of the human experience.

Her curiosity soon extended into the digital realm, leading her to pursue a Master of Information at the University of Toronto. There, she specialized in user experience design and human-centered data science, bridging the gap between technology, design, and data.

What I do

UX Design

Crafting intuitive and accessible experiences by understanding user needs, behaviours, and pain points through research and empathy.

UI Design

Designing visually cohesive interfaces that communicate ideas effectively and tell compelling stories through thoughtful details.

Design Systems

Building scalable design systems and embedding accessibility principles to ensure products are consistent and inclusive.

Research

Unearthing insights through user research and data analysis to inform design decisions and create impactful solutions.

Fun fact

Woodworking

When I’m not designing digital experiences, I’m working with my hands to shape raw materials into functional, beautiful pieces. There’s something about the precision, patience, and craftsmanship of woodworking that mirrors my approach to design—solving problems, refining details, and bringing ideas to life. Whether it’s crafting furniture or fine-tuning a design system, I love the balance of creativity and structure in everything I build.

© Crafted by Amy Li with copious cups of tea

© Crafted by Amy Li with copious cups of tea

© Crafted by Amy Li with copious cups of tea